HubSpot alternative
Ordo vs HubSpot
HubSpot is a large platform for marketing, sales and service. Ordo is only a sales CRM for B2B teams: it costs $12 a user a month, or $20 with AI, has no onboarding fee, and your team can start the same day.
Updated 2 November 2026
| What | Ordo | HubSpot Sales Hub |
|---|---|---|
| Price a user a month | $12, or $20 with AI. Every feature on every plan. | Free for up to 2 users. Starter $20 (or less paid yearly), Professional $100 ($90 paid yearly), Enterprise $150. |
| Onboarding fee | None. | $1,500 for Professional, $3,500 for Enterprise. |
| Getting started | Sign up, import a spreadsheet, invite the team: the same day. | A platform with many hubs and settings; larger teams often get help to set it up. |
| AI that writes up calls | Paste a transcript: summary, next steps and a follow-up email, with every price, date and promise flagged to check. | AI features depend on the plan. |
| Run it on your own server | Yes: Ordo On-site, paid once. Free for up to 5 users. | No, it's cloud only. |
| Marketing and support tools | No. Ordo is only for sales. | Yes, in separate hubs you pay for. |
| Free trial | 14 days, the whole team, AI on, no card. | A free plan, and trials of paid plans. |
HubSpot's prices from hubspot.com/pricing/sales on 2 November 2026, per seat a month. Check hubspot.com for today's prices.
Ordo fits if
- You need a sales CRM, not a marketing platform
- You want a price that doesn't jump at the next plan
- You want reps using it the first week, without a setup project
- You want the option to run it on your own server
HubSpot may fit better if
- You want marketing, a website and support in one platform
- Your marketing team already works in HubSpot
- You need its large app marketplace
Moving from HubSpot
Export your companies, contacts and deals from HubSpot, then drop the files into Ordo. Ordo recognizes HubSpot's columns, links each person to their company and each deal to both, and shows you the result before anything is saved. Undo takes the whole import back.
What a 10-person sales team pays
Ordo Cloud with AI: 10 × $20 = $200 a month, with no onboarding fee. On-site: $590 once for up to 10 users, with 12 months of updates.
FAQ
Questions, answered.
Is Ordo cheaper than HubSpot?
For a paying sales team, usually yes. Ordo Cloud is $12 a user a month, or $20 with AI, with no onboarding fee. HubSpot Sales Hub Professional is $100 a seat a month ($90 paid yearly) plus a $1,500 onboarding fee. HubSpot's free plan covers up to 2 users.
Can I import my data from HubSpot?
Yes. Export companies, contacts and deals from HubSpot and drop the files into Ordo. It links them together, shows you the result first, and lets you undo the import.
Does Ordo do marketing emails?
No. Ordo is a sales CRM. It logs the emails your reps send from Gmail or Outlook, but it doesn't send campaigns.
How long does it take to set up?
Minutes. Sign up, import a spreadsheet or another CRM's export, and invite your team. There's nothing to configure before you start.
Can reps see each other's deals?
No. Reps see their own work, managers see their team's, and admins see everything.
Try it with your team. Free for 14 days.
Your own workspace in a minute, with every feature and AI on. No card.